How much does YouTube pay for 1 million views?

O

Oliver Robey

Moderator
For anyone who has a monetised YouTube channel, how much did you actually earn when one of your videos reached 1 million views? I’m looking for real-world experiences rather than the estimates you see online.
 
My friend runs multiple YouTube channels on behalf of her clients. As per her, you can expect about $1,000 - $5,000 for 1M views, on average. However, the payout may differ significantly from niche to niche. The finance or technology channel could earn as much as $40,000+, whereas entertainment could earn relatively less.
 
For regular long videos, it's usually around $1,000-$5,000 per million views. Shorts pay way less, roughly $10-$60 per million. Your audience's location and the video's length also matter, and you need to be in the YouTube Partner Program to earn anything.
 
From my experience, 1 million YouTube views can earn up to $4,000 for long-form videos. For Shorts, it’s usually much lower, often $20. Also, it depends on your genre.
 
Roughly $1,000–$10,000 per 1 million views for monetised long-form videos. It varies a lot by niche, audience location, and ad demand.
 
So, there are no set fees, as the income on YouTube is hugely volatile and is based on niche and audience region.

An average RPM (revenue per million views) for standard long-form videos ranges from $2 to $6, with the creator earning a greater amount at higher levels of engagement. That can be as high as $12,000+ if the content is about a high paying niche such as personal finance, b2b software or real estate and the viewers are in the USA/UK.

Around $20 – $60 will be from the pooled ad revenue, however if the million viewings come from YouTube shorts, it will be less to around that.
 
Last year when my pal's video gaming channel got to one million views on a video, he was able to take house roughly $2400, after YouTube sets 45% of the earnings.

We were thinking that took place with all videos but he barely got $35 for this with his short videos!

It depends entirely on the person(s) viewing and their length of time viewing. With a predominantly North America or Western Europe customer base, then customers are willing to pay a premium.

Just don't bank on selling ads, affiliations do generate much more cash along with Sponsored content.
 
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